We have specialist knowledge of animals and animal health products. Our research expertise in beef, dairy, pig, sheep and poultry farming allows us to understand the specific needs of the veterinary sector and the services they provide. We have forged a close relationship with the sector through our continuously updated database of over 75,000 farmers, vets and farm advisors.
We work with veterinary pharmaceutical, animal health and nutrition companies as well as distributors and industry associations. We design and deliver market research projects that focus on new product development, product awareness, market and customer optimisation, effective communication and brand health tracking. Our projects focus on four key customers:
- Veterinary surgeons
- End-users of the product
- Farmers or consumers
- Professional advisors