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Research Methods

Research Methods

Our research tools and methodology are carefully chosen depending on your project objectives and customer profile characteristics. Both qualitative and quantitative techniques may be used to collect respondent information and analyse the results. Each method provides valuable insights into customer or market behaviour.

Quantitative Approach

We use quantitative research to statistically describe and measure customer attitudes, behaviour and performance. Quantitative research seeks to discover how many people think, act or feel a particular way - as opposed to why they do. It is very effective in measuring product awareness, establishing customer profiles and determining market size.

Our quantitative research methods include:

  • Telephone interviews
  • CATI (computer-assisted telephone interviewing)
  • Online surveys
  • Email surveys

Qualitative Approach

We use qualitative research as part of an in-depth process to uncover the reasons why or how customers think and behave as they do. To achieve this we explore the attitudes, feelings and experiences of a small group of individuals who are representative of your target audience.

Our qualitative research methods include:

  • In-depth interviews
  • Face-to-face interviews
  • Focus groups
  • CATI (computer-assisted telephone interviewing)
  • Mystery Shopping
  • Panel Work
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